Friday, April 03, 2009

‘Workplace Internet Leisure Browsing’ (WILB) makes workers more productive, says a University of Melbourne study

WILB Workers who engage in ‘Workplace Internet Leisure Browsing’ (WILB) are more productive than those who don’t, according to Dr Brent Coker of the Department of Management and Marketing, University of Melbourne. “People who do surf the Internet for fun at work - within a reasonable limit of less than 20% of their total time in the office - are more productive by about 9% than those who don’t,” he says. (n=300). Broadcast quality footage (approx 500mb+) of Dr Brent Coker talking about the study is available from: and an audio (MP3) file of this interview is also available for download at
(Source:, April 2, 2009)

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